Sizing India's D2C apparel market for a global PE investor
A private-equity investor needed the true size and shape of India's direct-to-consumer apparel market before committing capital.
The challenge
The investor needed the total addressable market and attractiveness of India's D2C casual-wear segment — split by price point, gender, age and channel.
They also needed a competitor benchmark and a clear read on purchase criteria to underwrite the investment thesis.
What we did
Top-down market sizing
Sized the market by category, price band and channel using triangulated secondary and primary data.
Competitor benchmarking
Mapped positioning and pricing across competitors through SKU collection and keyword analysis.
Voice of the market
Ran a 2,025-respondent customer survey plus in-depth interviews with customers, non-customers and vendors.
Results
Client identity is confidential; figures are as reported at project close.
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