A market-entry map for neurosurgical implants in India
A US medical-devices firm needed to understand India's neurosurgical-implants market — size, segments and stakeholders — before entering.
The challenge
The company needed clear segmentation for cranial implants and a read on public vs private investment dynamics.
Growth areas and the real decision-makers inside Indian hospitals were unknown.
What we did
Secondary research
Built the market picture from comprehensive secondary research and a healthcare-infrastructure assessment.
Financial modelling
Modelled market size by both volume and value across segments.
Clinician interviews
Ran targeted primary interviews with 10 neurosurgeons to ground the findings.
Results
Client identity is confidential; figures are as reported at project close.
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